Everyone is talking about Korean skin care trends, knows as K-beauty, Korea's beauty industry is continuously coming out with new beauty trends that are slowly taking the world by storm.
The latest trend is 'Jamsu'. Roughly translated as 'submerging', Jamsu is Korea's alternative to what we call 'baking'.
Here's how to 'Jamsu' the correct way.
After applying primer, concealer and foundation as you would on a normal day. Apply a generous (I mean GENEROUS!) amount of baby powder until you somewhat resemble a ghost. Then submerge your whole face into water for about 30 seconds.
Sounds a bit scary dipping your freshly made face into water right? But wait.... the baby powder and water work in a similar way baking does, and work together to lock-in your makeup, which leaves an oily-free finish.
So once you have patted your face dry, your make up will look flawless. Your skin will appear more matte and your make up becomes smudge proof, also making it easier to apply more make up on top if need be.
If you're not really wanting to dip your whole face into water, apparently spraying your face with a copious amount of facial mist will also do the trick, as long as the powder becomes damp.
It's a bit of a bizarre technique but we'd do anything for a flawless look and make up that lasts the whole day right?
Korean Face Masks - Why are they so good?
Okay so it's Sunday night and the weekend may have been a little rough but what really keeps our faces looking beautiful and energised is a lovely Korean face mask every now and then <3.
Korean face masks, commonly known as sheet masks, are single-use cotton sheets that have been soaked in powerful skin-rejuvenating ingredients. Sometimes they will be infused with 24 karat gold or with Diamond powder nanotechnology, sounds very luxurious we know!
These sheet masks infuse their active ingredients into the skin for visible results almost immediately! It’s this delivery of skin-soothing ingredients that has earned Korean face masks their popularity. You might want to look into these popular brands such as Etude House, Berrisom, Laneige, Missha... (Just so you know, we have them all so you wouldn't need to look elsewhere). Whatever your skin needs; whether your skin is dry, oily or full of blackheads, we have a mask for it.
One of our favourites is the Benton Snail Bee Mask Pack. It is told that this particular mask is the Gold Standard of Korean sheet masks. The mask itself feels light, no heavy-fragrance and packed with large amounts of snail secretion and bee venom. The moment you peel it off, you could feel the glowing sensation from your skin, along with the chorus-of-angels note that you hear as a miracle is performed! Did we forget to mention it's only £2.29? Stock up!
Don't forget about Hydrogel Masks!
For those of you who want fantastic, instant results versus regular sheet masks... Have a look at our Celebrity series and see what we have in store for you! - Celebrity Series
These masks are designed to rest on the curves of your face so you wouldn't need to lie down for a full 15mins. Time is of the essence! We have other things to do!
The main difference between sheet masks and hydrogel masks are the ingredients. The Korean gel masks are made with water and in a thin gel form. They have the ability to lock in moisture much better than sheet masks so your skin would feel intensely moisturized the moment you take off the mask.
South Korea is renown for its fantastic skincare regime. The most common regime is the 10 Step regime (Although many include an 11th step as they include sun protection). The 10 Steps are as follows:
1: First Cleanse; for this you would usually use an oil cleanser to initially remove all oil based impurities including sebum, makeup and sun screen.
2: Second Cleanse; for this step a foam cleanser is used to remove water based impurities e.g sweat and dirt.
3. Exfoliate; use a gentle exfoliator 2-3 times a week to remove dead skin cells, promote cell renewal, unclog pores and allow better product absorption.
4. Toner; It is widely believed that toners are only for oily skin (Due to the fact western toners are alcohol based which means they are usually very drying) everyone should use one as they balance your skin's pH levels as well as delivering other fantastic ingredients such as Olive (Included in this set) NOTE: Toner is often called 'skin' in Korean Skincare e.g 'Olive Real Skin'
5. 20 Masks (10 Premium Deluxe Masks and 10 Sheet Masks) ; use a mask 2-3 times a week. Masks are made with the same ingredients as serum, however as they are left on the face for 20-40 minutes and are usually drenched in serum more is absorbed into the skin. A mixture of masks is usually best so you can combat any issues you may have.
6. Essence; Generally less concentrated than serum, their main purpose is to moisturise the skin and make the most of the serums that follow.
7. Serum; formed with active ingredients to target specific concerns, you can switch your serum up day to day or you can also use a few at a time to combat all skin problems e.g Green Tea Seed Serum for moisture and Its Skin Power 10 WH effector for whitening/brightening.
8. Eye cream; the skin around your eyes is thinner therefore much more likely to be dehydrated. Dark circles are also a problem for many people so an eye cream is designed to moisturise, brighten and de-puff.
9. Moisturiser/lotion; used to lock in all of the wonderful ingredients you've just applied to your skin whilst of course, moisturising as well.
10. Sleeping Pack; (Only for night use) Use 2-3 times per week. It isn't called beauty sleep for nothing. Your skin regeneration goes into over time while you're sleeping and with the help of a sleeping pack, your skin will be extra beautiful as they are packed with extra ingredients.
11. Sun protection; (Only for A.M use) SPF is very important in protecting the skin from the sun's harmful rays. Always aim to apply a sun screen if you don't wear makeup or a BB or cushion with an SPF if you do like a bit of makeup.
Korean influences are everywhere in beauty markets across the world and the demand for products from Korea has increased over the years. This leads us to the fundamental question... why are we so obsessed with Korean beauty?
Korean beauty is not just about what you use, but it's also about how you think as a person. Skin culture goes beyond tangible products, women in Asia will go to great lengths to protect and nurture their skin. If you've ever been to Hong Kong, Japan or Korea, you will see that they use umbrellas to shield themselves from UVA rays to prevent premature ageing, (it's crazy I know). Koreans recognize that skin care is not a simple representation of outer beauty, it reflects on our inner self so we can feel just as beautiful on the inside.
Innovation is also key.
Korean skincare takes full advantage of advanced technology and stays ahead of what consumers desire. They are very receptive to consumers and are quite open to promoting 'brightening' and 'whitening' solutions which were frowned upon by Western counterparts. We know 'Whitening' might sound scary but we here at Mask House love it! 'Whitening' products do not whiten per say, their main function is to brighten and even out dark spots and uneven skintones to give you the glowing beautiful skin you have always dreamed of. Western customers have begun to accept this 'trend' and realised how fun Korean Beauty has turned out to be! This speaks for both men and women,
A simple question for all beauty buyers. If you don't want to wear the same clothes throughout your entire life, why would this apply to skin care?
Take a look at these fabulous Berrisom Animal Masks. Aren't they just adorable? Today I'd love to be a Tiger! What about the rest of you?
It started with the BB-Cream craze, moved on to snail, bee venom, and now it’s all about “sleeping masks”— Imagine waking up with beautiful soft skin?
Korean skincare and beauty products have in the recent years been featured in numerous beauty magazines and been raved by You Tube bloggers.
Carly Musleh, a professional make-up artist in the North East of the UK from www.beautysauce.com shares her honest thoughts in her Korean Skincare Haul.
"I’ve been wanting to sample some Korean skincare for quite some time, and for some reason I assumed it would involve a trip abroad. Thankfully one of the largest manufacturers Mask House, have brought Korean skincare to us, well Newcastle."
Products shown in video:
Thanks to Carly Musleh for taking the time to record this video, in her video she digs out some of the secret ingredients - Watch the video to discover the secret ingredients in our products.
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