Korean influences are everywhere in beauty markets across the world and the demand for products from Korea has increased over the years. This leads us to the fundamental question... why are we so obsessed with Korean beauty?

Korean beauty is not just about what you use, but it's also about how you think as a person. Skin culture goes beyond tangible products, women in Asia will go to great lengths to protect and nurture their skin. If you've ever been to Hong Kong, Japan or Korea, you will see that they use umbrellas to shield themselves from UVA rays to prevent premature ageing, (it's crazy I know). Koreans recognize that skin care is not a simple representation of outer beauty, it reflects on our inner self so we can feel just as beautiful on the inside.

Innovation is also key. 

Korean skincare takes full advantage of advanced technology and stays ahead of what consumers desire. They are very receptive to consumers and are quite open to promoting 'brightening' and 'whitening' solutions which were frowned upon by Western counterparts. We know 'Whitening' might sound scary but we here at Mask House love it! 'Whitening' products do not whiten per say, their main function is to brighten and even out dark spots and uneven skintones to give you the glowing beautiful skin you have always dreamed of. Western customers have begun to accept this 'trend' and realised how fun Korean Beauty has turned out to be! This speaks for both men and women,

A simple question for all beauty buyers. If you don't want to wear the same clothes throughout your entire life, why would this apply to skin care? 

Take a look at these fabulous Berrisom Animal Masks. Aren't they just adorable? Today I'd love to be a Tiger! What about the rest of you?